Facebook (Social Media)
Tech News: Meta, the parent company of Facebook, has taken down nearly 10 million fake accounts in the first half of 2025. The company said this step was part of a broader effort to combat impersonation of popular content creators and manipulation of the algorithm to gain undue reach.
According to Meta, many of these fake accounts behaved like bots—spamming comment sections, reposting old content, and violating platform rules. Additionally, around 500,000 accounts were penalized for policy violations, including misuse of recycled or low-quality content.
Meta has made it clear that it is committed to promoting authentic and original content. Accounts that repost content created by others without proper credit will now be downgraded in the recommendation algorithm. This move is seen as a strong message to AI-generated content farms that reupload existing media just to go viral.
Meta is preparing to invest billions of dollars into its artificial intelligence infrastructure, including the launch of its first AI supercluster in 2026. With this rapid growth in AI, the company believes it’s critical to safeguard the platform against low-effort, AI-generated, or duplicated content. The company says its goal is to build a digital space where real, creative, and trustworthy voices can thrive.
Meta isn't alone in this fight. Other platforms are also making changes to ensure content quality. For instance, YouTube recently updated its monetization policies, revoking earnings from accounts posting low-quality or copy-pasted videos.
This initiative is part of Meta’s long-term strategy to combat fake profiles, impersonators, and algorithm exploitation. The company wants to ensure that users see genuine, valuable, and original content—not content that tricks the system for attention.
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